Year of the Rat

Dead Rat
 

Occasionally things don’t go as planned (I’m looking at you 2020) giving you the opportunity to decide how to respond. You can blame the situation, others, yourself, the universe — or you can acknowledge what happened and do something about it.

2020 (aka the Year of the Rat) certainly didn’t pan out the way most of us were expecting. Virus. Lockdown. Restrictions. It wasn’t fun. But, it did provide ample time to reflect on where we’re at and where we’re going. And that’s exactly what we did.

A BRIEF HISTORY

Praveen and I met back in 2014 when we both joined a coworking space (what up Collekt?!) in Old Town Temecula. We bonded over music, food, design, and craft beer. We each had our own things going, but began to collaborate on projects under the name Craft Brew Republic whenever possible.

Fast forward to the present. Praveen and I have been working part-time together building marketing campaigns, doing photoshoots and designing brands for restaurants, wineries and breweries for the past 4 years under the moniker: MadebyCBR. Having worked with dozens of amazing clients and thoroughly enjoying the people and craft space — we finally decided to legitimize our operation.

Hence, from this day forward, we shall be known as Perfect Strangers. Why Perfect Strangers you ask? Honestly, that prolly deserves an entire post to itself. But, for now let’s just say we make a good team.

We’ve got some exciting things on the roadmap and can’t wait to share this journey with you.

All hail the year of the Ox!

Previous
Previous

Beer Brand Startup Kit Giveaway!