Establishing a premium beer and wine bar from inception requires the establishment of a robust branding framework. Perfect Strangers crafted a distinctive brand for Quail, derived from the rich tapestry of the local Southern California climate — leveraging its vibrant colors, inspirational elements, and incorporating the iconic California Poppy.

The comprehensive approach encompasses the development of Brand Identity, Collateral, Spatial Design, Signage, Glassware, Merchandise, Social Media, and Website design. This multifaceted strategy has been meticulously curated to ensure the successful launch of the Quail brand.