Electric Brewing Custom Can (and Forklift) Artwork

When OpenTap (California’s only Craft Beer app) collabs with Electric Brewing (one of the most sought after craft beer makers) and they ask you to help with design, you drop everything and get started.

From the onset, this project was unique. Custom artwork for a double can release that could also be used to wrap their newly acquired forklift — hell yeah! We went back to previously released can label elements for inspiration and composed a new scene hand-drawn in a fun and cohesive style.

After artwork approval, we went into full production mode: Two Can Labels, One-of-a-kind Forklift Wrap, Limited Edition Glassware and Diecut Stickers (thanks StickerMule!) came together for an epic release.